Privacy Policy

We may collect information that you provide directly to us, such as your name, email address, and account preferences when you register for access to strategy insights, contact us, or subscribe to communications. We may also collect technical information automatically, including IP address, browser type, device information, pages visited, and referring URLs, typically through cookies and similar tracking technologies.

We use collected information to provide and maintain our services, deliver backtested strategy insights you have requested, respond to inquiries, improve the functionality and content of our website, send administrative or promotional communications (where permitted), and monitor usage patterns for security and performance purposes. We do not use your information to provide individualised financial advice.

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, our legitimate interests in operating and improving our services, and compliance with legal obligations. You may withdraw consent at any time where processing is based on consent.

Our website may use cookies, local storage, and similar technologies to remember preferences, understand how visitors interact with our pages, and support basic site functionality. You can typically control or disable cookies through your browser settings; however, doing so may affect the availability of certain features.

We do not sell personal information. We may share information with service providers who perform functions on our behalf (such as hosting, analytics, or email delivery), subject to confidentiality obligations. We may also disclose information where required by law, to protect our legal rights, or in connection with a business transfer such as a merger or acquisition.

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including any legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or anonymise it.

We implement reasonable administrative, technical, and organisational measures designed to protect personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict the processing of your personal information, as well as the right to data portability and to object to certain processing activities. To exercise any of these rights, please contact us using the details provided on our Contact page. We will respond to verified requests within a reasonable timeframe.

If you access our services from outside the United Kingdom, your information may be transferred to, stored, and processed in a country different from your own. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

Our website may contain links to third-party sites that are not operated by us. We are not responsible for the privacy practices or content of these external sites, and we encourage you to review their respective privacy policies.

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page with a revised "last updated" date. Continued use of our services after changes are posted constitutes acceptance of the revised policy.

If you have questions, concerns, or requests relating to this Privacy Policy or our handling of your personal information, please reach out via the contact details listed on our Contact page.